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Guiding Visitors Across the City

Visit York has created a new festive shopping itinerary as part of this year’s Christmas in York campaign, designed to help visitors explore the city’s many shopping districts and discover everything York has to offer during the busy Christmas season. Developed and published on visityork.org, the guide encourages shoppers to move around the city, highlighting areas that provide their own unique atmosphere and seasonal experiences.

The itinerary features a wide range of locations, from well-known routes such as Coney Street, Parliament Street and the historic Shambles to characterful areas including Stonegate, Fossgate, Petergate, Micklegate and Bishopthorpe Road. Each section of the guide provides inspiration on where visitors can continue their journey, helping them confidently navigate York’s compact but varied city centre. The Visit York Visitor Information Centre & Gift Shop is also included as a useful starting point for advice and festive gifts.

Shared across Visit York’s social media channels, the itinerary supports the citywide Christmas in York programme by encouraging visitors to explore beyond the immediate Christmas Market footprint. By guiding people through different parts of the city, it plays an important role in spreading footfall, supporting surrounding businesses and enhancing the overall visitor experience.

This new itinerary reinforces Visit York’s commitment to showcasing the breadth of York’s festive offer and helping visitors make the most of their time in the city. It forms part of ongoing activity to drive value for the visitor economy throughout the Christmas season.

Discover the itinerary here ▸

York Christmas 75

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