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Autumn 25 05

Visit York Marketing Campaigns

Our thematic and seasonal campaigns promote York across the UK and internationally, showcasing the city’s culture, heritage, food and unique experiences. Each campaign is strengthened through digital advertising, PR, social media and dedicated hub pages on visityork.org, helping to drive visibility and high-value visits to local businesses. Recent campaigns have delivered strong national and international reach, supporting increased dwell time and seasonal footfall.

Visit York members can engage with these campaigns through our Key Partner and Supporter packages, providing strategic visibility during key seasonal planning and booking periods.

📘 Read the full Visit York 2026/27 Campaigns Pack for campaign timings, audiences and member opportunities.

For questions or to discuss involvement, please email membership@makeityork.com

Visit York Marketing Campaigns 2026/27

CampaignTimingSummaryAudienceGet Involved
Easter/Chocolate campaign: This is York – The Chocolate CityFeb – Apr 2026 Celebrates York’s status as the home of chocolate, promoting Easter events, artisan chocolate experiences, interactive trails and family-friendly activities through video, targeted digital advertising, a dedicated Easter Hub and PR activity. Families with children, empty nesters and couples or “go-getters” from Yorkshire, the North-East, Midlands, North-West and London. Get involved with the Chocolate City campaign ▸
National campaign: This is York – Where Stories Come to LifeApr 2026 – Mar 2027 Year-round platform positioning York as the UK’s most inspiring short break destination, blending cinematic storytelling, culture and heritage. Older independents (35–64), pre-nesters (18–34), families Get involved with the National campaign ▸
International campaign: Reigniting York’s Global AppealApr 2026 – Mar 2027 Trade-led international activity promoting York’s luxury, heritage and cultural experiences through global partnerships, travel shows and curated itineraries. Affluent international travellers (35–65) across USA, Australia, China, Germany, Netherlands and wider Europe Get involved with the International campaign ▸
Summer campaign: Sunrise to SunsetLate Apr – Aug 2026 Showcases a full summer day in York, encouraging longer visits through family activities, outdoor culture, food, drink and early evening experiences. Regional families (60–90 minutes), adult couples (25–55) Get involved with the Summer campaign ▸
Haunted York campaign: The InterventionMid Aug – Mid Nov 2026 Playful, atmospheric autumn storytelling presenting York’s ghostly character alongside ghost tours, dark history, cosy pubs, seasonal treats, shopping and events. Older families with teens, couples (25–55), regional short break and day trip visitors Get involved with the Haunted York campaign ▸
Easter campaign: York – A Season to DiscoverFeb – Apr 2027 Celebrates blossom, green spaces, riverside walks, chocolate heritage and spring discovery, responding to strong demand for shorter UK breaks. Regional families (60–90 minutes), couples (25–55) Get involved with the Easter campaign ▸