Unlock Insights Through T-Stats

Unlock Insights That Help Your Business Grow 

T-Stats is York’s dedicated tourism data and insight platform – designed to help you make informed, data-driven decisions for your business. 
By bringing together key visitor economy data from across the city and region, T-Stats provides a clear picture of performance trends, visitor behaviour, and York’s overall tourism landscape. 

Whether you want to track seasonal visitor patterns, understand sector performance, or benchmark your business against the wider market, T-Stats gives you the tools and information to do just that. 

What You Can Find on T-Stats 

T-Stats provides access to a wide range of up-to-date tourism data, including: 

• Footfall trends – monitor visitor movement across the city and identify key trading periods
• Accommodation performance – see occupancy rates, revenue data, and average lengths of stay
• Visitor numbers and demographics – understand who is visiting York and when
• Attraction attendance and event performance – measure visitor engagement across major sites and festivals
• Economic impact data – explore how York’s visitor economy contributes to the city’s success 

Why Use T-Stats? 

Using T-Stats can help your business: 

• Identify growth opportunities and adapt to market changes
• Benchmark your performance against the wider visitor economy
• Make evidence-based decisions about pricing, staffing, and marketing
• Track trends that support funding bids or business cases
• Plan strategically with reliable, local insight 

T-Stats turns data into action – giving you confidence to plan ahead. 

How to Access T-Stats 

Visit York’s T-Stats is available exclusively to Visit York Members. If you don’t yet have access, please get in touch with the Ben Lerigo, Visit York's Data Analyst (Performance and Insight): ben.lerigo@makeityork.com

Once you’re set up, you can log in to explore York’s latest data dashboards and downloadable reports. 

Learn How to Make the Most of T-Stats 

We host onboarding and refresher webinars to help members get the most from the platform. 
These sessions cover how to navigate the system, interpret key data sets, and use insights to benefit your business. 

Keep an eye on the Visit York Members’ newsletter for upcoming session dates, or watch a past webinar below: 
👉Training and Support 

Real World Impact 

Many Visit York Members already use T-Stats to guide decision-making – from tracking visitor demand to shaping investment plans and marketing strategies. In addition, you can read the quarterly reports created by Visit York here. 

Need help? 

If you’d like to learn more about T-Stats, need login support, or want to join an upcoming training session, please contact: 
📧 membership@makeityork.com