York Ice Trail 2027

We are pleased to announce the next York Ice Trail will take place on Saturday 6th February and Sunday 7th February 2027.

Never experienced the magic of the York Ice Trail? Watch the video below for a glimpse of the unforgettable fun that awaits!

#YorkIceTrail

During the event campaign, our event webpages received over 82.2k views. On our social channels, we acheived over 2.5 million impressions and over 51.6k engagements. York Ice Trail received PR in 97 articles, with an advertising value equivalent of 119K and OTS (opportunities to see) of 21.7 million.

The York Ice Trail exists to:

• Create a free event for the city, appealing to York residents, students and visitors
• Move the audience around the city to areas of York they may never have been/ experienced before
• Boost the local economy through spending in local businesses
• Encourage repeat visits to the city after the event

Being part of York Ice Trail is not only fun & creative, but can also increase footfall to your business guaranteeing a large audience for you to engage with. If you are looking for a different marketing opportunity that attracts thousands, this is the event for you.

If your business would like to join the trail please check out the sponsorship packages available below. We have three packages for you to choose from; Bronze, Silver or Gold. The only difference between the packages is the size/ detail of the sculpture you choose. We work with you to help choose the right sculpture and ensure you get the most out of taking part.

York Ice Trail 2027 transforms our city into a world where stories escape the pages, creatures break free from myth, and everyday things become legendary. Step into the legendary and discover York Ice Trail, bold, magical, and packed with surprises waiting around every corner. 

• A choice of stunning Ice Sculpture design. Two identical bespoke sculptures are made, allowing a fresh sculpture to be available for each day of the trail no matter the weather!
• Your company logo contained within the sculpture base
• The sculpture can be positioned in a location useful to your business*
• Inclusion in over 25,000 printed York Ice Trail maps. These will be distributed at the Visitor Information Centre, York Park and Rides, Railway Station, Coach parks and businesses within the city. As well as digitally on the visityork.org website
• You will be included as a sculpture sponsor in all our promotional activity for the event, including social media

* Final decisions on all designs and placements will be made by the discretion of the Make It York team. All sculptures will be placed on raised pallets at ground level, unless specified. All sculptures must be located in an accessible area.

Early bird price (until 30 April): £1,900 + VAT

For the Bronze package, you would receive an ice sculpture carved from one block of ice and displayed on an ice base with your logo inside. For these sculptures, one solid block of ice is used and do not need sections of ice to be fused together. This is the standard/ most popular sculpture package in the trail.

Early bird price (until 30th April): £2,500 + VAT

For the Silver Package, sculptures would be made fusing multiple sections of ice together to create a more complex ice sculpture. These sculptures will be larger and take twice as long to create than the Bronze package sculptures. Silver sculptures will be heavy on detail, creating something even more impressive in detail, as well as size.

Early bird price (until 30th April): £3,400 + VAT

For the Gold Package, almost half a tonne of ice is used to create something truly breath taking. These sculptures are much larger than both the Silver and Bronze packages. One of these huge sculptures will take two sculptors 2 to 3 days in a freezer to create. If you’re looking for something huge and detail orientated the Gold package is for you. These pieces will be approx. 1m wide x 2m tall.

We work closely with all sponsors to ensure we do not have duplicate or similar sculptures in the trail. Items can be placed inside, photo opportunities created - almost anything is possible! We love to create a wide variety of sculptures that the public enjoy.

1. Complete online booking form.
2. Send the booking form to sales@makeityork.com.
3. Make a deposit payment of 50% at the time of booking.
4. Submit assets (URL, social tags, high res logo).
5. Discuss sculpture design ideas & placement.
6. Make final payment (November 2026).

• Sponsorship Sign Up Deadline and Ideas Submitted - August 2026
• Mockups signed off Deadline - September/ Early October 2026
• Notification of Activations and Sculpture Name Deadline – November 2026
• Map Proofing Deadline - December 2026
• Public Press Launch and Map Release - January 2027

If you are interested in being involved in the York Ice Trail 2027 or have any questions please get in touch: sales@makeityork.com