Championing the City’s Visitor Offer at World Travel Market 2025

Championing the City’s Visitor Offer at World Travel Market 2025

Visit York, part of Make It York’s destination marketing team, proudly joined forces with Visit Leeds to showcase Yorkshire’s outstanding visitor offer on the global stage at World Travel Market (WTM) 2025.

Held in London from 3–5 November, WTM is one of the world’s most influential travel and tourism events, bringing together destinations, tour operators, travel buyers and media from across the globe. Exhibiting as part of the UKinbound stand, Visit York and Visit Leeds represented the region collectively, highlighting Yorkshire’s world-class heritage, culture, hospitality and events to key international travel trade audiences.

Ahead of the event, Visit York issued a trade newsletter to raise awareness of the partnership and encourage meetings with travel industry professionals. Over the three days, the teams held numerous productive meetings and discussions with potential trade partners, strengthening relationships and exploring new opportunities to feature York and Leeds within global travel itineraries.

This joint representation reinforces Yorkshire’s position as a must-visit region and ensures York remains front of mind among international travel planners. By championing the city’s distinctive visitor experiences at WTM, Visit York continues to drive awareness, build connections and deliver long-term benefits for members and the wider visitor economy.