Great Potential is owned and managed by John Gallery. John loves transforming hospitality businesses for the better. He does that with new ways to look at problems, and out-of-the-ordinary ideas you can implement without them costing the earth. From cold-calling to building websites, John has re-skilled himself countless times throughout his career to stay ahead of the competition. And it’s this eclectic bag of tools, and network of experts who plug the gaps, which he puts at your disposal.

12 years at the helm of York’s popular Marriott hotel taught John many valuable lessons. Not just about how to run a highly successful hotel business, but how to stand out in the marketplace, spread your message effectively and recruit new custom. A past chairman of VisitYork and also a voluntary city tour guide in historic York, John is well-rehearsed in bringing ideas to life for newcomers. John founded LateMeetings.com in 2005 and developed it as the first online booking portal for meetings and events. The business was sold to Expotel (now part of Capita) in 2010.

Great Potential works with independent hotels, tourism attractions, destinations and event venues providing Marketing and Management Consultancy services, Mentoring, Sales, and Public Relations. John is a Fellow of the Tourism Society and chairman of its Yorkshire branch, career-long member of the Institute of Hospitality and chairman of the research group for the Business Visits and Events Partnership (BVEP) since 2014 prior to which he was a council member of the Meetings Industry Association. John is also a board member of Bedern Hall, York, a director of online meetings service Kiva Solutions, vice chairman of the Herriot Country Tourism Group and recently launched www.moregiving.co.uk a new online fundraising service for charities and corporate businesses.

If you are planning a new campaign, introducing new products, facing new competition, or simply in need of support you can take advantage of Great Potential's Business Boosting services. Introduce new concepts, develop practical solutions, increase the selling skills of your team and create initiatives that help to drive business. Our specialism is in the intermediary and the business tourism market and examples of ideas on how GP can help your business are included on this site. Benefit too, from our carefully researched data on conference buyers and agencies.