Visit York Tourism Conference 2025

Wednesday 29th January 2025

Creative Centre, York St John University

Sponsored by LNER

The Visit York Tourism Conference returns to York St John University on 29 January 2025. Join us to explore the city's tourism priorities and opportunities and an overview of Make It York's plans for 2025, plus tourism insights and market trends from VisitBritain.

Not a Visit York member? Find out more here.


Speakers

Sarah Loftus

Managing Director, Make It York

Sarah is Managing Director of Make It York. Prior to this role she was Chief Executive for LincolnBIG, a not-for-profit place making organisation, tasked with ensuring Lincoln city centre was well maintained, welcoming, creatively animated and had great public spaces. She has over 25 years of experience of reducing inequalities and creating growth, having delivered several complex physical and revenue regeneration and town centre management projects. Sarah holds a MPhil in Town planning from University College London. She is passionate about lifelong learning and ensuring everyone has the opportunity to develop skills and ambition.

Sarah Loftus Photo Credit Gareth Buddo 4 scaled e1636970416248

Stuart Paver

Chair, Make It York & Chair, Pavers

Stuart took up his role as Chairman of Pavers Holdings in 2023 having been Managing Director since 1999 and under his leadership the company has grown significantly to number 190 stores and employ approximately 1950 people in The United Kingdom whilst remaining faithful to its family business ethics. The Pavers Foundation was established in 2018 and to date it has awarded grants of over £2.3M including £425K in humanitarian aid to Ukraine. Stuart continues to support many Local, National and International charities and is an Ambassador for Lepra. He is also a Trustee of Millie Wright Children’s Charity in York.

Stuart Paver

Katerina Rysova

Senior Insights Manager & Interim Head of Research and Forecasting, VisitBritain

Katerina has 20 years’ experience in Research and Insight. The recent 3 years at VisitBritain and prior to that, she worked as an Insight Manager at Philip Morris International Headquarters in Switzerland. As a Senior Insight Manager, she has been focusing predominantly on domestic tourism insights, however, delivered presentations across both, domestic and inbound tourism using a range of data sources. She has also supported the VisitEngland’s Business Advice Hub and England Marketing with various research projects and insights, including regional analysis and understanding the tourism business landscape in England.

Katerina Rysova headshot

Alex Warner

Chief Executive, Great Scenic Journeys

Alex has 32 years’ experience in the transport industry, having held senior roles including on the board of train, bus, coach, and logistics companies up to and including at Managing Director and Chair level.

For over 14 years, he has also been a columnist in the fortnightly trade press publication ‘Passenger Transport’ magazine, and he is a renowned thought leader and speaker on the conference circuit around customer experience.

Alex Warner 2022

Schedule

After the Tourism Conference, attendees are invited to join us for a networking lunch sponsored by York St John. In the afternoon, there will be a choice of two optional workshops: we will be running a Membership MOT workshop to help you get the most out of your Visit York membership, and the Green Business Forum will be hosting a Sustainable Tourism session focusing on ways businesses in the tourism industry can implement sustainable practices.

Morning

08:45: Registration and Refreshments

09:30-12:45: Conference

12:45-14:00: Networking Lunch

Afternoon (optional sessions)

14:00-15:00: Membership MOT: Get The Most Out Of Your Visit York Membership

or

14:00-16:30: Green Business Forum: Sustainable Tourism

Please note: When booking your conference ticket, you will see two add-ons for the networking lunch and for the Membership MOT workshop. Please select these add-ons if you wish to book for the lunch and/or the workshop. To register your interest for the Sustainable Tourism session, please contact carbon.reduction@york.gov.uk

Green Business Forum: Sustainable Tourism

The Green Business Forum will be hosting a Sustainable Tourism session focusing on ways businesses in the tourism industry can implement sustainable practices to positively impact their revenue and reputation and help York become net zero by 2030. Participating businesses will access free expert advice, hear from local business case studies and network with like-minded local organisations.

To register your interest for the Sustainable Tourism session, please contact carbon.reduction@york.gov.uk

BetterPoints: Travel Sustainably to the Conference

City of York Council have partnered with BetterPoints to use their app to run a free rewards challenge for anyone who lives, works or studies in York.

Throughout the challenge there are thousands of pounds’ worth of rewards and prizes up for grabs by choosing to catch the bus, cycle or walk in York.

Rewards can be traded for a variety of vouchers from national brands or local businesses.

If you sign up to the BetterPoints York challenge and travel sustainably to the Visit York Tourism Conference you with earn a reward bonus and be entered into a prize draw for a £10 York Gift Card.

What you need to do:

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  1. Download the free app from the App Store or Google Play or scan the QR code below if you're not reading on your phone.
  2. Register an account and then take the Baseline Survey to unlock rewards for walking, cycling or catching the bus.

If you run a local business and would like to sign up to offer vouchers in the app, get in touch at: james.baker@betterpoints.uk

For more information, visit: york.betterpoints.app

Host

Dr Brendan Paddison

As an urban geographer, Brendan's research interests include tourism and destination management, spatial justice, policy, and collaborative forms of destination governance and development. Brendan teaches across a range of Business and Management subject areas, including tourism, responsible business and politics and completed his PhD titled Governance and Community Advocacy in Tourism Development: An International Comparison.

Brendan leads the Visitor Economy and Experience research group at York St John, is co-chair of the Tourism Education Futures Initiative (TEFI) and Chair of the York Tourism Advisory Board. He is Subject Editor: Tourism for the Journal of Hospitality, Leisure, Sport and Tourism Education and a member of the editorial boards for the Journal of Teaching in Travel and Tourism and the e-Review of Tourism Research journal.

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Exhibitor

Yorwaste

Yorwaste will be on hand to explain the new Simpler Recycling legislation, effective 1 April 2025. Simpler Recycling is a new government reform to the recycling system to make recycling straightforward and consistent. If you are a business with 10+ employees, you will be required to put out dry recyclables and food waste for separate collection from 1 April 2025. It will also apply to micro businesses (less than 10 employees) from 1 April 2027.

You don’t have to navigate these new regulations alone, Yorwaste is here to help. Talk to us about your waste management. We will listen and support you in reaching your goal simply, effectively and cost-efficiently.

CAG Castle Howard Yorwaste 006

Revisit the Insights: Watch the Visit York Tourism Conference 2024 Online

Missed the Visit York Tourism Conference 2024 or wish to revisit the insightful discussions? Watch the recording of the event below to catch up on all the highlights and takeaways from the event dedicated to shaping the future of tourism in York.