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York Residents' Festival 2025 - Join the Celebration!

Celebrate York Residents' Festival 2025 and connect with the local community on Saturday 25th - Sunday 26th January.

This annual festival is an incredible opportunity for Visit York members to showcase their businesses and offer exclusive deals to residents on attractions, dining, shopping, and unique experiences.


Why You Should Be Involved

Participating in York Residents' Festival allows you to:

  • Increase visibility and strengthen connections with the local community.
  • Showcase your business to residents who can become year-round patrons.
  • Generate buzz and foster loyalty by offering exclusive deals and experiences.
  • Be included in Visit York promotions to over 200,000 social media followers, gain significant website exposure, and feature in email newsletters and other marketing channels.
  • Be part of a well-loved event that enhances York’s vibrant atmosphere and cultural reputation.


      • How to Participate

      • Submit your offers by Friday 10th January 2025 through your business login on the Visit York website.
      • Navigate: Left menu > ‘Manage offers’ > ‘Create Offer’ and select the ‘York Residents’ Festival’ sub-category (e.g., Attractions, Food & Drink).
      • Ensure only the York Residents’ Festival category is chosen.


      Important Notes:

      • Business listing updates require approval by our digital team.
      • Offers will remain disabled until the festival launch in early 2025.
      • Keep offers focused on Saturday 25th - Sunday 26th January, with the option to extend if desired.
      • Clearly state any pre-booking requirements to avoid confusion.
      • Offer guidance for different sectors:
        • Attractions: Ensure entry is free or as affordable as possible. Contact us for assistance with structuring your offer.
        • Retailers: Provide at least a 10% discount or add extra value to entice residents.
        • Food & Drink: Create enticing offers such as exclusive discounts, complimentary items, or special set menus to attract local visitors.


      Toolkit for Participating Businesses

      To help you promote your involvement in York Residents’ Festival, we’ve created a Promotional Toolkit:

      • Branded visuals and logos for your social media and marketing materials.
      • Suggested social media posts to engage your audience.
      • Campaign guidelines to maximise your impact during the festival.

      Access the full toolkit here:
      👉 Download the York Residents’ Festival Toolkit

      Use the hashtag #YorkResFest and tag @VisitYork and @MakeItYork in your posts to increase visibility!


      Not a Visit York Member? Reach out at membership@makeityork.com to learn how you can join and participate in showcasing your business.

      For questions, contact membership@makeityork.com. The full festival programme will be available soon on our online York Residents’ Festival hub.