Visit York Members Learn Practical Ways to Use AI in Tourism Marketing

Visit York members recently took part in a free, practical workshop exploring how Artificial Intelligence can help tourism and hospitality businesses promote themselves more effectively and save time.

Delivered by tourism marketing expert Susan Briggs from The Tourism Network, the session Artificial Intelligence & Your Business took place at Merchant Taylors’ Hall on Tuesday 21 October. The interactive workshop provided a clear, accessible introduction to AI, with a focus on how businesses can confidently use new tools in their everyday marketing.

Members learned how AI works and how it’s influencing search engines and marketing practices, with practical examples of AI tools that can support common business tasks. The session also included productivity tips, prompt-writing guidance, and time-saving methods to help businesses make the most of AI without needing technical expertise.

The workshop was offered free of charge to Visit York members, thanks to funding from the UK Shared Prosperity Fund (SPF) through the York & North Yorkshire Combined Authority.

Visit York would like to thank Susan Briggs and The Tourism Network for delivering such an engaging and informative session, Merchant Taylors’ Hall for kindly hosting, and all members who attended for taking part in this valuable learning opportunity.

⭐ This event was exclusively for Visit York members.
👉Not a member yet? Find out more about joining Visit York Membership here.