Visit York Drives National Visibility Through High-Impact Tripadvisor Campaign

Visit York has launched a new advertising campaign on Tripadvisor, placing York directly in front of high-intent UK travellers and strengthening the city’s presence on one of the world’s most influential travel planning platforms.

Live from 16 December 2025 through to 8 March 2026, the campaign delivers four native ads, combining image and video formats to promote both Visit York and Visit York Pass. The activity is designed to inspire travellers at the crucial research and planning stage, when destination choices, attractions and itineraries are actively being shaped.

Tripadvisor remains one of the most powerful platforms in global travel decision-making, with millions of users turning to it to research destinations, compare experiences and plan trips. By securing native placements within this environment, Visit York is ensuring the city is seen, considered and chosen by audiences already in a travel mindset.

The campaign targets UK audiences, including England and Scotland, and focuses on key travel interests that closely align with York’s strengths — including culture and heritage, food and drink, scenic and historic routes, couples’ breaks and family travel. This strategic targeting helps ensure York’s message reaches travellers most likely to convert into future visitors.

Early delivery figures demonstrate strong momentum, with thousands of impressions generated almost immediately after launch and encouraging engagement levels from native image placements. As the campaign continues to deliver through the winter and into early spring, it will build sustained awareness of York and its attractions ahead of key booking periods.

For Visit York Members, this activity plays a vital role in driving demand for the entire visitor economy. Increased destination visibility on Tripadvisor supports footfall for attractions, accommodation providers, hospitality businesses and experience operators, while reinforcing York’s position as a must-visit UK city.

By investing in high-impact, insight-led promotion on trusted travel platforms, Visit York continues to champion the city on behalf of its Members — ensuring York remains front of mind for travellers planning their next break.