Driving International Visibility Through High-Profile Spanish Influencer Visit

Visit York welcomed high-profile Spanish travel creator and television personality Marina (@MarinaComes) to the city between 1–3 February 2026, positioning York as a prime city-break destination for international visitors.

With an Instagram following of approximately 300,000 and a recognised presence on Spanish prime-time television, Marina represents a significant voice in Spain’s travel and lifestyle sector. Including York within a broader VisitBritain itinerary provided a valuable opportunity to showcase the city’s heritage, hospitality and cultural experiences to a substantial international audience.

Visit York led and coordinated the city programme, developing a tailored itinerary designed to highlight York’s iconic attractions and distinctive experiences to Marina's audience. A VIP Pass was issued to enable seamless access to key sites across the city, supporting efficient content capture throughout the stay.

The visit showcased a range of member businesses and experiences. Middletons Hotel supported the programme with a complimentary stay, while York Cocoa Works, York Minster and Bettys all featured within the content shared during the trip, reinforcing York’s reputation for outstanding heritage, hospitality and food experiences.

Content from the visit has been shared across Marina’s Instagram channel, including a series of stories saved to her profile, alongside several permanent social posts. 

By collaborating with VisitBritain and attracting high-profile content creators with substantial reach, Visit York continues to strengthen York’s presence in priority overseas markets. Activity of this nature supports member businesses, enhances York’s global profile and contributes to the city’s ambition to grow international visitation and overnight stays.