Visit York strengthened York’s international profile by attending Vakantiebeurs, the Netherlands’ leading consumer travel trade show, held in Utrecht from 8–11 January.

Attended by the Visit York team as part of its ongoing destination promotion activity, the organisation exhibited on a shared stand alongside Northern England partners, positioning York within a wider regional offer while maintaining a strong individual destination presence. The event provided a valuable platform to engage face-to-face with international holiday makers actively seeking inspiration for future trips.

Throughout the four-day show, the Visit York team spoke directly with consumers, sharing information, itineraries and recommendations designed to inspire travel to York. Conversations highlighted the city’s heritage, culture and year-round appeal, helping to reinforce York’s position as a compelling UK city break destination for international audiences.

Attendance at Vakantiebeurs was supported through coordinated social media activity and partner communications, extending the reach of the activity beyond the show floor and strengthening collaborative working with Northern England representatives.

By maintaining a presence at major international consumer travel events, Visit York continues to proactively promote the city in key overseas markets, supporting demand, raising awareness and creating new opportunities for York’s visitor economy. This activity forms part of Visit York’s wider commitment to championing the city internationally and driving sustainable growth for its tourism and hospitality sector.