Summer Marketing Opportunities

Make the most of summer in York

Summer is one of the busiest and most valuable times of year for York’s visitor economy, with longer stays, higher spend and strong demand from both regional and national audiences. This is your opportunity to place your business in front of visitors who are actively planning their trip, building itineraries and deciding where to go, eat and explore.

Visit York’s summer marketing opportunities are designed to help you reach these audiences at key moments, from early inspiration and trip planning through to on-the-day decision making once visitors are in the city. Whether through large-scale campaigns, printed guides or city-wide experiences, each opportunity is built to drive visibility, footfall and real results for your business.

Explore the opportunities below and find the right fit for your business this summer.

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Summer Marketing Campaign: Sunrise to Sunset

Be part of Visit York’s flagship summer campaign, encouraging visitors to enjoy a full day in the city. From morning moments to evening experiences, this campaign highlights the very best of York and inspires longer, higher-value visits.

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Visit York Summer Leaflet

Advertise in our brand-new Summer Leaflet, designed to inspire visitors and residents during the warmer months. With 30,000 copies distributed across key locations including Park & Ride sites, it’s a powerful way to reach audiences actively looking for things to do.

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The Watchers of York: Sculpture Trail

Support one of York’s newest city-wide experiences and connect with visitors exploring the city this summer. This creative trail brings together heritage, art and community, offering high-profile visibility throughout the busy holiday period.