Getting Your Content Shared on Visit York Social Media
To share or not to share? That is the question
Visit York social media channels help inspire people to visit York, plan their trip and enjoy more of the city while they are here.
We also use our Visit York Membership channels to share useful updates, opportunities and information for local businesses and members.
To help Visit York Members understand what content is most likely to be reshared by our visitor-facing channels, we’ve created a simple flowchart guide.
Use the guide to check whether your post has a clear visitor focus, showcases a strong York experience, uses high-quality visuals and has been shared with enough notice.
Some posts may be more suitable for our Visit York Membership channels, particularly if they are aimed at businesses rather than visitors. This could include sector news, member opportunities, training, business support or other relevant updates for York’s visitor economy.
Please note that meeting the criteria does not guarantee a reshare. All content is subject to scheduling, available space, campaign priorities and suitability for our audiences.
To give your post the best chance, make sure it is clear, timely, engaging and easy for visitors or members to understand at a glance.
Find inspiration on our social channels ▸
Any questions? Get in touch via digitalteam@makeityork.com