General FAQs

Who are Visit York?

Part of Make It York, Visit York is a leisure tourism brand with the goal of promoting York on a national and international scale. We run the Visit York Visitor Information Centre, with our experts on hand to provide advice and information on the city. Through marketing campaigns, we work with around 500 local businesses to help boost York’s tourism sector.

Learn more about Visit York here.

Is Make It York part of City of York Council?

Make It York Ltd is the Destination Management Organisation for York. It is a private limited company limited by shares and has an independent Board of Directors. Its sole shareholder is City of York Council (CYC). CYC currently contributes 6.7% of Make It York’s total revenues.

More information about the wider remit of Make It York can be found at makeityork.com.

How does Make It York work with the York BID?

Make It York works closely with all key stakeholders in the city including the York BID, who deliver a variety of projects to improve the city environment. Make It York works collaboratively with York BID on a series of events and initiatives within the city centre including the city’s winter lights, York Ice Trail and Yorkshire Day.

How does Make It York work with other LVEPS (Local Visitor Economy Partnerships)?

Make It York has worked with North Yorkshire Council and the Combined Authority to gain LVEP (Local Visitor Economy Partnerships) status with Visit North Yorkshire, paving the way for a more co-ordinated and strategic approach to promoting the tourism sector.

Membership FAQs

What is Visit York Membership?

Members of Visit York can unlock a wide range of benefits to support their business and the city’s tourism sector. We encourage our members to get involved with our seasonal campaigns, as well as ongoing advertising opportunities. Your membership can be tailored to suit your needs, unlocking the full potential of how we can work together.

Want to find out more about Membership? Click here.

What is included in the Membership?

Join Visit York as a Bronze, Silver, or Gold Member, and unlock a wide range of benefits from digital presence to social media engagement. See the full list of benefits here.

What is the notice period if I wish to withdraw from my membership?

Visit York Membership is for a period of 12 months, and will renew on the 1st of the month you joined. Members are required to give three months’ notice in writing to terminate their membership. Please contact membership@makeityork.com if you wish to discuss your membership.

What are the associated fees?

We offer a range of fees and membership packages to suit all kinds of businesses. Read our rate card here.

Is it a requirement to be in York City Centre to be a member?

Not at all - we work with a wide range of businesses around the city, and offer a discounted membership to those further afield. See more details here.

How do I become a member?

To enquire about joining membership, simply email membership@makeityork.com. Alternatively, fill out this form and our team will be in touch to help you find out more.

Can I offer a Membership Perk?

We would love for you to join in on offering other members great offers on our Membership Perks page. Simply upload an offer and tag this with the category 'Visit York Members' to ensure it appears on the Membership Perks page. Please do not tag your offer with any other categories to avoid the offer appearing on non-member offer pages. If you need advice on how to upload an offer, see our Business Login Guide here.

I am a current member and wish to get involved more – how can you help me?

We would love to chat about how we can work together more. Read about our further opportunities here, which include city centre advertising, print publications, and sponsorships. Don’t hesitate to reach out to our membership team if you wish to chat about your options and remember – keeping your listings page up to date on visityork.org helps us share your content across our channels and helps visitors, residents and other Visit York members discover your business.

How do I book my place on a Member Event?

Please find our upcoming Member Events listed here. Simply follow the link in the event listing to book your place, and we look forward to seeing you there!

I’m not sure if I’m making the most of my membership, can you help?

Check out our handy Membership MOT guide, which provides a checklist for you and your team to ensure you are maximising your membership. You may even discover a few more perks you wish to use to help your marketing strategy.

Do you provide any data on York’s tourism industry?

We provide regular research and statistics, available to read here. This tourism data offers a deeper insight into the city’s tourism sector, supporting your next marketing campaign.


Any questions on your digital account? Read our Business Login Comprehensive Guide here ▸