Visit York Tourism Awards - Become an Award Sponsor

Celebrating the best in York - Thursday 20 March 2025, York Racecourse

Now in its 27th year, the Visit York Tourism Awards celebrate excellence in the tourism industry, highlighting businesses and individuals who offer outstanding service, innovation and a warm welcome to York's 8.9 million visitors each year.

It’s a spectacular evening of recognition for those working in the tourism sector and provides the opportunity to network with guests across the industry, including hoteliers, attractions, retailers and key players in the tourism industry in York.

We are thrilled to announce that this year's headline sponsor is LNER. Additionally, we have multiple award categories available for sponsorship opportunities.

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Why sponsor the Visit York Tourism Awards?

We offer your choice of award category sponsorship with rewards for you to be an integral part of the Tourism Awards.

  • Brand exposure on Visit York's high-profile channels.
  • Supporting independent and local businesses in York.
  • Securing the future of the Tourism Awards that celebrate York’s businesses.
  • Networking with renowned businesses and key players.
  • Complimentary tickets to the Tourism Awards ceremony*.
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Award Categories

We have 16 award categories to choose for sponsorship. All categories are subject to availability, so the sooner you get in touch, the better chance of securing your preferred category.

The Tourism Awards are aligned with the VisitEngland Awards for Excellence, which are important in recognising national excellence for those winners in eligible categories - these are indicated with (VE).

  • Accessible and Inclusive Tourism Award (VE)
  • B&B and Guest House of the Year (VE)
  • Camping, Glamping, Holiday Park and Self-Catering Accommodation of the Year (VE)
  • Ethical, Responsible and Sustainable Tourism Award (VE)
  • Event, Festival or Cultural Experience of the Year
  • Experience of the Year (VE)
  • Independent Business of the Year
  • Large Hotel of the Year (VE)
  • Large Visitor Attraction of the Year (VE)
  • New Tourism Business Award (VE)
  • Pub of the Year (VE)
  • Retailer of the Year
  • Small Hotel of the Year (VE)
  • Small Visitor Attraction of the Year (VE)
  • Taste of England Award (VE)
  • The Best of York Award
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Award Category Sponsorship Package in detail:

  • *Two complimentary tickets for the ceremony - we’d love you to be there to celebrate with the winners and finalists!
  • Opportunity to present the winner’s award on stage of your sponsored category.
  • Networking opportunity at the ceremony with over 350 guests, including hoteliers, attractions, retailers as well as key players in the tourism industry in York.
  • Your logo and strapline in the Tourism Awards programme, alongside your sponsored category.
  • Your logo on large screens at the ceremony and related events including the applications workshops.
  • Your logo on the large screen on stage for your category during the nomination and winner announcement.
  • Inclusion in the finalists’ and winners’ press releases covered locally and regionally.
  • Inclusion in Visit York’s membership communications
  • Your logo with hyperlink to your website on the Visit York Tourism Awards hub page – and promotion on with an average 142K visitors per month.
  • Inclusion in social media coverage relating to your sponsored category pre, during and post ceremony – with over 185K followers and over 25M impressions per year.
  • Inclusion in Visit York’s engaged e-newsletter – to over 30K subscribers.
  • Visit York Tourism Awards Sponsor logo to use in your marketing collateral.
  • First in line for sponsorship for the following year’s Visit York Tourism Awards.

Secure your category sponsorship

Sponsorship for each award category is £1,500 plus vat. Get in touch today to secure your preferred award category or to discuss details further:

Please note, we will require a 50% deposit to confirm sponsorship bookings, with final payment due December 2024.