We represent York’s tourism sector, which generates £564 million annual visitor spend, attracts 6.9 million visitors and supports 19,000 jobs.

The sector is in good health. We work closely with Visit York Members, partners and the industry to make sure we are making the most of the economic benefits of tourism for the city.

Working in partnership with national tourism bodies such as VisitBritain and VisitEngland means we can add value to our marketing campaigns - in both the UK and overseas – reaching audiences worldwide as well as sharing ideas, opportunities and knowledge.

Working as part of marketing consortiums such as England’s Historic Cities, has made sure York has benefitted from UK wide marketing campaigns and we have developed excellent trade relationships throughout our membership of the European Tourism Association (ETOA) and UKInbound.

VisitBritain & VisitEngland

The national tourism agency plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy.

Sign up for the latest news from VisitBritain direct to your inbox – click here

Read the 2023/24 Annual Review here  


We are a member of The European Tour Operators Association (ETOA). ETOA is the leading trade association for tour operators and suppliers with business in European destinations. We engage regularly with ETOA and showcase York to the vast network of European contacts by hosting familiarisation trips and attending ETOA events and training workshops throughout the year. For more information click here.


We are a member of UKinbound, one of the UK’s leading trade associations and we attend their key industry events and annual conference.


England’s Historic Cities

England’s Historic Cities is a partnership of destinations brought together by common product and interests. Its geographical footprint spans the length and breadth of England and membership comprises 13 of the country’s premiere heritage locations: Bath, Canterbury, Cambridge, Chester, Carlisle, Durham, Greenwich, Lancaster, Lincoln, Oxford, Salisbury, Stratford and York. For more information click here