Visit York
Digital Marketing Opportunities
Launch your digital marketing campaign with Visit York
Visit York has a dedicated digital marketing team ready to promote your business or event on our hugely popular digital platforms. Promote your business or event to visitors and residents of York to:
- 1.7 million visitors to visityork.org each year.
- 200,000+ followers of Visit York’s social media channels which receive around 20 million impressions per year
- 33,000+ engaged subscribers to Visit York e-newsletters
Stay ahead of your competitors and provide a first class digital experience for every single visitor with our digital marketing opportunities. Browse opportunities below, submit an enquiry or email sales@makeityork.com.
Digital Marketing Opportunities
The new Visit York website, visityork.org, secures on average 140,000 unique visitors per month, and growth is set to continue. We proactively work on our search engine optimisation across the site, ensuring traffic to the website is always on the increase!
Visit York Website Key Stats:
Annual Website Visitors: 1.7 million
Annual Website Page Views: 5.5 million
Year on Year Growth: 15% growth (compared to 2019, pre-COVID19 figures)
Advertising Opportunities on visityork.org
Home Page
What is it? Gain exposure on the home page with a header banners, Don't Miss grid or display your latest campaign video in a playlist. See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3yC7NtZ
Available to Visit York Members only. Not a Visit York member? Join today!
| Advertising Space | Spaces Available per month | Estimated Audience (Page views per month) | Visit York Members Price per month |
| Header Banner | 2 | 30,000 | £500 |
| Don't Miss Grid | 6 | 30,000 | £250 |
| YouTube Video (as part of playlist) | 2 | 10,000 | £150 |
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Campaign Hub Pages
What is it? Display your business on our seasonal campaign pages such as the Christmas hub and its sub-pages, Easter, Summer and Halloween. See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3IYx71W
| Advertising Space | Spaces Available per month | Estimated Audience (Page views per month) | Non-Members Price per month |
| Header Banner | 2 | 10,000 - 40,000 | £800 |
| Content Header (Wide) | 1 | 10,000 - 40,000 | £1000 |
| Don't Miss Grid | 6 | 10,000 - 40,000 | £400 |
| YouTube Playlist | 2 | 10,000 - 40,000 | £300 |
Visit York Members receive a 50% discount on digital advertising
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Category Pages
What is it? Advertise on popular category pages across the website, including 'Things to Do' pages. See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3q8vHsS
| Advertising Space | Spaces Available per month | Estimated Audience (Page views per month) | Non-Members Price per month |
| Header Banner | 2 | 2,000 - 15,000 | £500 |
| Content Header (Intro Panel) | 1 | 2,000 - 15,000 | £600 |
| Don't Miss Grid | 6 | 2,000 - 15,000 | £200 |
Visit York Members receive a 50% discount on digital advertising
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Landing Page Package
What is it? Advertisement package on popular landing pages across the website, including 'What's On', 'Blog', 'Members Events', 'Offers', 'Events', 'Contact', 'Conference Venue Home', 'Trusted Suppliers'.
See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3q8vHsS
| Advertising Space | Spaces Available per month | Estimated Audience (Page views per month) | Non-Members Price per month |
| Don't Miss Grid | 6 | 2,000 - 15,000 | £400 |
Visit York Members receive a 50% discount on digital advertising
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Must See & Do
What is it? Opt-in to feature in the popular Visit York 'Must See & Do' itinerary feature in the 'Must See & Do' carousel on the Visit York home page (pictured below).
Why you benefit: The Visit York home page had over 250,000 page views in 2022, by featuring in the 'Must See & Do' carousel your business will benefit from this exposure and also feature in the new 'Must See & Do' page which will be promoted to an audience of over 193,000 on Visit York social media channels.
To book your advertising, email ▸ sales@makeityork.com
Cost: £2,000 per year (Excluding VAT)
Hidden Gems Page
What is it? A page dedicated to 'Hidden Gems of York' on the Visit York website. Open to any Visit York member, this page highlights the city's best kept secrets, and allows readers to 'step off the beaten track and delve deeper into the city’s ancient past'.
Why you benefit: With over 20,000 page views a year and visitors increasingly wanting to discover new and exciting things to see and do, inclusion in this page is a must! This page content will also be regularly shared on Visit York social media channels, exposing it to an audience of over 193,000 highly engaged followers.
To book your advertising, email ▸ sales@makeityork.com
Cost: £275 per year (Excluding VAT)
Featured Event
What is it? The Featured Event is a premium promotional space on the Visit York website, prominently displayed at the top of both the What's On and Events pages, and in first position in the event search blocks on the Home, What's On, Events and relevant Event Category pages. These positions ensures that your event will remain the main highlight throughout the duration of your booking, with no other events taking its place. These pages receive 425,000 views per year, providing your event with significant visibility and ensuring it stands out among the many activities happening in York.
Why you benefit: By securing this exclusive Featured Event space, your event will receive unparalleled exposure, remaining the top focus for visitors on the most popular pages on the site. This prominent positioning guarantees higher engagement and interaction rates, making it the ideal choice for driving awareness and attendance. Additionally, this space reinforces your brand’s presence among both residents and visitors, leading to greater overall success for your event.
To book your advertising, email ▸ sales@makeityork.com
Cost: £500 per month (excluding VAT)
Website Competitions / Giveaways
What is it? Run a competition or giveaway of your choice on a dedicated page on the Visit York website for businesses to run prize giveaways and competitions. This is a great way to gain exposure and reach new audiences by leveraging Visit York's 1.7 million website visitors. The giveaway will be promoted on Visit York social media channels to an audience of 193,000+.
Why you benefit: Entrants can opt-in to receive future communications from your business, helping you build your own newsletter list. The prize and mechanics are customized to suit your campaign goals, whether that's driving traffic to your site, gaining social media exposure, or building your mailing list. Get creative and make it easy for visitors to engage with your brand!
To book your advertising, email ▸ sales@makeityork.com
With over 59% of the world’s population regularly using social media, businesses can't afford to miss out on the chance of marketing on these digital platforms.
Visit York Key Stats:
Across all of Visit York social media channels, including Facebook, Twitter, TikTok and Instagram:
Followers: 193,000+
Annual Impressions: 22.5 million
Year on Year Growth: +28%
Social Media Opportunities with Visit York
Sponsored Posts
What is it? Posts published on Visit York social media channels (Facebook, Instagram, X (Twitter)) dedicated to your business.
Only available to Visit York members. Not a Visit York member? Join today!
Why you benefit: Each post will be be seen by Visit York's 193,000+ audience and also be boosted to a wider audience using Facebook's cutting edge audience profiling technology, with the selected audience being tailored to your business and campaign goals.
Cost:
£600 per 3 posts
£900 per 5 posts
Available to Visit York Members only. Not a Visit York member? Join today!
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Please note, to post your content to Visit York Instagram, we require a video with a duration of at least 7 seconds and the content should be suitable for Visit York's audiences. If the content submitted is not quite the right fit for Instagram, we reserve the right to share it on Facebook and X (Twitter) only.
Social Media Competitions / Giveaways
What is it? A social media competition hosted on Visit York's Instagram channel. Submit the details of the prize you wish to offer, and Visit York will post this prize as a giveaway. To enter, participants must follow both your brand and Visit York, like the post, and tag a friend. The giveaway will also be promoted on Visit York's Facebook and X channels to raise awareness and increase engagement. Once the winner is selected, we will inform you so that you can deliver the prize to the winner.
Why you benefit: Gain widespread exposure to over 193,000+ Visit York followers and increased engagement through additional promotion on Facebook and X. This will help grow your own social media following and enhance your brand awareness through repeated exposure as participants engage with the competition post. You will also have a direct connection with an audience interested in your offerings.
Cost: £200 (excluding VAT)
Available to Visit York Members only. Not a Visit York member? Join today!
To book, email▸ sales@makeityork.com
All prices are excluding VAT.
Key Stats:
Total number of subscribers: 32,000+
Number of e-Newsletter opens per year: 210,000+
Average open rate: 33%+ (Above average for the travel industry)
e-Newsletter Opportunities with Visit York
Consumer e-Newsletter
What is it? A dedicated consumer e-Newsletter sent out to a database of 25,000 contacts, detailing your business.
Our database is made of individuals who have shown an active interest in visiting York and receiving regular communications about the city and what it has to offer.
This is a prime opportunity to put your business in front of an enthusiastic and engaged audience.
We have two Consumer e-Newsletter options available:
- Dedicated e-Newsletter: Book one of our exclusive e-Newsletters, where the entire email is dedicated solely to promoting your business or event - £500+VAT
- Insert: Include a prominent feature article within our regular monthly e-Newsletter - £250+VAT
Available to Visit York Members only. Not a Visit York member? Join today!
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Seven Days in York
What is it? A weekly What’s On e-Newsletter ‘7 Days in York’ which reaches an estimated 10,000 residents (6,000 subscriptions and additional reach via social media).
Aimed primarily at residents this e-Newsletter is designed to increase local participation in everything going on in and around York from events and festivals to exhibitions or live music.
Promote your business to a highly engaged and targeted database.
We have two Seven Days e-Newsletter options available:
- Dedicated e-Newsletter: Book one of our exclusive Seven Days e-Newsletters, where the entire email is dedicated solely to promoting your business or event - £200+VAT
- Ad: Or, Include a prominent feature article or advert within our regular Seven Days e-Newsletter - £50+VAT
Available to Visit York Members only. Not a Visit York member? Join today!
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Visitor Information Centre Digital Screens
What is it? Boost your business visibility by featuring your product or service on the new digital screens in our Visitor Information Centre. With over 6.9 million people passing through each year, it's a fantastic opportunity to raise brand awareness and turn visitors into customers.
Why you benefit: In 2022, over 6.9 million people walked through Parliament Street. Featuring on our digital screens will give your business significant exposure in this high-footfall area. Each video is played at least 5 times per hour, which means 120 times per day and 3,600 times per month - that's at least 60 hours of play time during the month!
Cost: £350 + VAT per month
Available to Visit York Members only. Not a Visit York member? Join today!
To book your advertising, email: sales@makeityork.com
Submit an Enquiry
Stay ahead of your competitors and provide a first class digital experience for every single visitor with our digital marketing opportunities. Packages are available, please email sales@makeityork.com to discuss or submit an enquiry using the form below and we will contact you to discuss a package to suit your business.