York Ice Trail organisers, Make It York, are pleased to announce that plans are underway for the family-favourite event to return to the city on the weekend of the 3rd and 4th February 2024.
The theme for York Ice Trail 2024 will transform York into the ‘City of Dreams’ and invite people to dream big and let their creativity run wild.
The last York Ice Trail took place in February 2023 and was a huge success. Over 40,000 visitors came to the city to view the 36 ice sculptures that lined the streets over the weekend. Research commissioned with Qa Research showed that 9 out of 10 visitors would recommend the trail to family and friends, with 4 out of 5 saying they would want to return for the next Ice Trail.
The free trail also had a positive impact on businesses in the city, with 85% of visitors eating out or drinking in cafes, bars and restaurant, plus almost 50% were likely to go shopping.
York Ice Trail 2024 will once again see the ‘coolest’ sculptures line the street of York, all sponsored and concepted by local businesses. UK and Europe’s leading ice specialist, Icebox, will design and create all sculptures for the 2024 trail.
Sarah Loftus, Managing Director at Make It York, said: “York Ice Trail is one of the most-loved events in the city for residents and visitors alike, and we’re excited to be bringing it back for another year in 2024. It’s a huge celebration of our city and local businesses, and the concept for next year’s trail will inspire everyone’s inner child, encouraging people to let their imagination run wild.”
Greg Pittard, Managing Director at Icebox, and Abby Shelton, Marketing Executive at Icebox, said: "Returning to York for the 2024 Ice Trail is a true honor for us. The York Ice Trail holds a special place in our hearts, and we are thrilled to bring this year’s theme to life. Our talented team of ice carvers is eagerly prepared to embark on this extraordinary artistic expedition, pouring their passion into crafting magnificent ice sculptures that will transport visitors to a world of wonder and delight. We extend our heartfelt appreciation to Make It York and the remarkable businesses across the city for their unwavering support and trust, which allows us to continue making this event an unforgettable experience year after year!"
For more information, visit https://www.visityork.org/york-ice-trail
*Research based on a survey of 270 visitors
ENDS
For more information, please contact:
Brittany Guymer, Communications Executive at Make It York
Notes to Editors
York Ice Trail 2024 will return on 3rd and 4th February 2024. York Ice Trail is a Make It York event.
About Make It York
Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally - as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our corporate strategic priorities.
These are:
- City positioning and profile-raising
- Ensuring an exciting city centre
- Delivering the city’s ground-breaking Cultural Strategy
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