England Originals Travel Trade Guide
The England Originals Travel Trade Guide is designed to inspire and support tour operators, wholesalers, and travel agents in creating engaging multi-city itineraries across England, including York.
The guide showcases a rich collection of attractions, activities, guided experiences, and accommodation providers, offering international visitors deeper access to England’s living history and cultural heritage.
The 2026 guide introduces three new themed bookable itineraries, each featuring four or five historic cities:
These sit alongside additional online itineraries as well as the original England Originals themes:
- Northern Cities by Rail
- Southern Cities
- Western Wonders
- Thinkers & Writers
- Time Travellers
- Treasure Trove
- Wall to Wall
Each offer trade partners the flexibility to ‘pick and mix’ destinations and experiences for tailor-made touring programmes.
The England Originals Travel Trade Guide provides detailed information for 164 tourism businesses, including trade rates, group sizes, parking facilities, and direct trade contacts. It also includes destination profiles, travel information, and access to an extensive image library, making it an essential tool for intermediaries creating bespoke English itineraries for 2026 and beyond.
Download the England Originals Travel Trade Guide
Explore all the cities and itineraries at englandoriginals.com
About England’s Heritage Cities
England’s Heritage Cities (EHC) is a partnership of destinations brought together by common product and interests. Its purpose is to exchange knowledge, find solutions to shared challenges, benchmark performance, raise the profile of England’s heritage product and facilitate joint activity, all with the intention of maximising the potential of the cities’ visitor economies.
Its geographical footprint spans the length and breadth of England and membership comprises 13 of the country’s premiere heritage locations: Bath, Canterbury, Cambridge, Chester, Carlisle, Durham, Greenwich, Lancaster, Lincoln, Oxford, Salisbury, Stratford and York.
Find out more at heritagecities.com