Current and Upcoming Campaigns

We encourage our visitors to explore all that York and beyond has to offer, showcasing the city through our creative marketing campaigns, promoting the city nationally and internationally through inspirational content.

To read about our past campaigns, click here.

If you want to get involved with any of the below campaigns, please contact membership@makeityork.com

Our thematic and seasonal campaigns are designed to shout about York to the world, showcasing the city’s many facets and driving exceptional awareness and footfall to businesses across and beyond York. Each campaign directs visitors to dedicated hub pages on visityork.org and is bolstered by extensive social media traction, robust PR, and in-house communications support. 

With exposure opportunities available through our Key Partner and Supporter packages, you can leverage paid initiatives that effectively springboard your brand off these campaigns, ensuring maximum national and international visibility. 

Read the Visit York 2025/26 Marketing Campaigns Pack for more detail. For any questions, please email membership@makeityork.com 

 National Campaign: "This is York: Where Stories Come to Life" 

• Period: Year-round 2025/26 

• Details: Ongoing promotion of York as a top domestic destination through dynamic video storytelling, digital advertising, PR, and out-of-home placements - emphasizing midweek cultural getaways and unique experiences. 

International Campaign: "Reigniting York’s Global Appeal" 

• Period: Year-round 2025/26 

• Details: Strategic promotion of York’s luxury and cultural heritage to international audiences via trade shows, digital advertising, and global partnerships, positioning York as a premium destination. 

Summer Adventure Campaign: "This is York: Your Summer Adventure" 

• Period: June – August 2025 

• Details: Highlighting family-friendly outdoor adventures, festivals, and cultural experiences with engaging video content, targeted digital advertising, and a dedicated Summer Hub to inspire visits and boost engagement. 

Haunted York Campaign: "This is Haunted York - Trick & Treat" 

• Period: September – October 2025 

• Details: Promoting York’s haunted heritage through immersive video storytelling, digital and out-of-home advertising, social media, and PR - blending eerie ghost tours with indulgent treat experiences. 

Easter/Chocolate Campaign: "This is York: The Chocolate City" 

• Period: February – April 2026 

• Details: Celebrating York’s status as the home of chocolate with targeted digital advertising, a dedicated Easter Hub, and a social media and PR campaign that showcases artisan chocolatiers, interactive workshops, and festive events. 

Green York

North York Moors National Park - York as The Gateway

The Visit York and North York Moors partnership focuses on connecting York and the surrounding countryside through sustainable tourism, encouraging longer stays, off-peak visits, and regenerative travel. The campaign promotes York as the gateway to the North York Moors, highlighting shared cultural experiences, food, Christmas activities, and world-class attractions like the Dark Skies Festival.

Targeted at UK and international visitors, it will use a mix of digital marketing, video content, social media, eNews, and in-city promotions. Partnerships with influencers, local transport providers, and York Mumbler will support the campaign, enhancing York's position as a hub for nature, wellbeing, and heritage exploration.