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Summer 224

Publishing Your Content on Visit York Visitor Channels

Submitting content for Visit York's visitor channels

Want to share your latest news, event or experience with Visit York visitors? We’d love to hear what you’ve got planned.

To help you understand what works best across our visitor-facing marketing channels, we’ve put together some simple guidance on the types of content we can share and what gives your content the strongest visitor focus.

Our visitor website and social channels are designed to inspire people to enjoy York and the surrounding area.

Your content should...
✅ Put visitors and residents first Focus on what people can see, do, enjoy or discover in and around York.
✅ Inspire people to experience York Give people a reason to visit, explore, stay longer or try something new.
✅ Have a clear York connection Make it relevant to someone's time in and around York.
✅ Be useful or inspiring Help people plan, discover or decide what to do.
Not for our visitor channels
❌ Outbound content Content encouraging people to travel away from or spend their time outside York.
❌ Business-to-business content Content aimed mainly at businesses or industry professionals.
❌ Internal or corporate news Company updates with no clear visitor or resident benefit.
❌ Content with no visitor angle Focus on what people can see, do, book or enjoy in York.

The simple test

Will this inspire or help someone enjoy their time in and around York?

Yes? It could be right for our visitor channels.

Business or industry news may be better suited to our Visit York Members and B2B channels.

To share or not to share? That is the question

Visit York social media channels help inspire people to visit York, plan their trip and enjoy more of the city while they are here.

We also use our Visit York Membership channels to share useful updates, opportunities and information for local businesses and members.

To help Visit York Members understand what content is most likely to be reshared by our visitor-facing channels, we’ve created a simple flowchart guide.

Social-Media-Sharing-Flowchart

Use the guide to check whether your post has a clear visitor focus, showcases a strong York experience, uses high-quality visuals and has been shared with enough notice.

Some posts may be more suitable for our Visit York Membership channels, particularly if they are aimed at businesses rather than visitors. This could include sector news, member opportunities, training, business support or other relevant updates for York’s visitor economy.

Please note that meeting the criteria does not guarantee a reshare. All content is subject to scheduling, available space, campaign priorities and suitability for our audiences.

To give your post the best chance, make sure it is clear, timely, engaging and easy for visitors or members to understand at a glance.

Find inspiration on our social channels ▸

Any questions? Get in touch via digitalteam@makeityork.com

Use of Registered Trademarks on VisitYork.org

To protect both members and trademark owners, all content uploaded to VisitYork.org must comply with UK intellectual property law and trademark rights.

Registered Trademarks

  • Members may refer to registered trademarks where this is necessary to accurately describe a product, service, location, event, or business relationship.
  • Use of a third-party trademark must not imply endorsement, sponsorship, partnership, or official affiliation unless such a relationship exists and can be evidenced.
  • Registered trademarks should be presented accurately and not altered, combined with other branding, or used in a way that could mislead visitors.
  • Members should use trademark symbols (® or ™) where appropriate and where the rights holder requires them in brand guidelines.
  • Logos, brand images, and other trademarked assets should only be uploaded where the member has permission to use them.
  • Members are responsible for ensuring they have the necessary rights and permissions for any trademarked names, logos, images, or marketing materials included in their content.
  • Visit York reserves the right to edit, remove, or reject content that may infringe trademark rights or create confusion regarding ownership, endorsement, or affiliation.

By submitting content to VisitYork.org, members confirm that they hold all necessary rights and permissions and accept responsibility for any intellectual property claims arising from their submission.